School of Management |  Main Campus

Consumer Market-Based Research

Vision: 


Through venturing into current, fashionable, innovative, sustainable, timely, far reaching, dynamic, integrated, trans-disciplinary and fast growing research areas. 

 Sub-areas:   
  • Applied marketing
  • Contemporary marketing
  • Service marketing
  • Experiential marketing
  • Wellness marketing
 Tagline:       “CMBR....Gaining insights”

                  

        

           

  • Hits: 961

School of Management
Universiti Sains Malaysia,11800 USM, Penang, Malaysia.
Tel : +604-653 3984/3985/2520/3370
Fax :+04-657 7448 | Email: som@usm.my