Introduction of New Major – Business Analytics

Biz Analytics Poster web

Introduction:

School of Management aims to produce graduates who are skilled in the field of Business Analytics to meet the needs of Big Data era and the industrial revolution 4.0.

Objectives:

Graduates able to:

  1. integrate analytical and management thinking in solving business problems
  2. capable of utilizing data analytics tools to translate, interpret and present data to give a better view of the business environment
  3. have good management and communication skills to work effectively as individuals and also in teams
  4. continuing lifelong learning and contributing to organizational growth and society at large through data-based decisions
  5. show entrepreneurial minds and a strong business analytical knowledge in economic development, people's welfare and innovation

Course Structure:

course structure

 

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School of Management
Universiti Sains Malaysia,11800 USM, Penang, Malaysia.
Tel : +604-653 3984/3985/2520/3370
Fax :+04-657 7448 | Email: som@usm.my