SmartPLS Workshop - 24th & 25th Feb 2014

Speaker	PROF. T. RAMAYAH
Date	24^th and 25^th February 2014
Venue	Conference Room, School of Management, USM
Agenda	This is a 2-day workshop that will introduce the use of structural equation modeling (SEM is a family of statistical models that seek to explain the relationships among multiple variables) which is the most popular analysis software at the moment. This workshop will help postgraduate students/new researchers on how to do analysis using the SmartPLS software and how to present them professionally. This workshop will use practical hands on approach with real research data sets with research questions that can be answered using the data available. Some useful tips on how and where to get published will be given.
Attendees	Students and Lecturers
Objectives	(1) To assist postgraduate students in producing appropriate analysis for their research theses (2) To assist new lecturers in producing research papers with higher level analysis
For more info	http://somphdclub.weebly.com/smartpls-workshop.html Download brochure.

OUTLINE OF WORKSHOP
1. Basics of SEM
2. Formative vs Reflective Measurement
3. Second Order Factors
4. Measurement Model Evaluation
(a) Convergent validity – three approaches:
    Factor loadings.
    Variance extracted.
    Reliability.
(b) Discriminant validity
(c) Cross Loadings
5. Structural Model analysis & evaluation
6. Moderating Effect Analysis
7.Mediating Effect Analysis

Register by 6th of February 2014 to get a special price.

To register, click the link: http://somphdclub.weebly.com/smartpls-workshop.html

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