Bachelor of Management


The Bachelor of Management degree programme, USM, was introduced in the 1984/1985 Academic Session, as one of the degree programmes offered by the School of Social Sciences. In December 1989, the management section under the School of Social Sciences became an academic school on its own, known as the School of Management. Since then the school has enjoyed a huge success. As part of an Accelerated Programme for Excellence (APEX) agenda, the School of Management’s business and management studies has been placed in the 101-150 rank bracket of the 2017 Quacquarelli Symonds (QS) World University Ranking by Subject in the same vein. USM itself is ranked 63 by 2018 QS World University Rankings by Faculty for Social Sciences and Management. This automatically acknowledges School of Management in the eye of the world.
The objectives of the Bachelor of Management degree are:
  • To provide the country with managers having basic skills as well as in specialised fields of management.
  • To produce managers who are efficient, effective, analytical and possess excellent communication skills
  • To instil ethical values and to raise awareness towards social responsibility in future managers
  • To produce management graduates equipped with information technology skills and capable of adapting to continuous changes in technology
  • To produce managers who possess a global and innovative entrepreneurship skills.

Changes in the business environment have given rise to many management issues such as: globalisation; concentration on the manufacturing sector; sophisticated and innovative technology, which include automation and computers; rapid expansion of the capital markets; enhancement of work ethics, the fourth industrial revolution that affects the technology disruption, and other issues deemed important in the future. The curriculum of the School of Management provides training for the future leaders to cope with the changing economic and social landscape accordingly.

Efforts to enrich and update the curriculum are constantly made to ensure that the programme offered is relevant, dynamic and successful in fulfilling the nation’s and industries’ needs effectively. As a result, a thorough review of the programme is constantly updated so as to meet the demand of the industry and to equip the students with learning abilities to cope with the dynamics of the industries.


Main admission channel (Matriculation/STPM/Diploma/Equivalent Holders)

After being accorded the APEX status, USM has admitted students into its Bachelor's Degree Programmes (Full Time) from the 2009/2010 Academic Session without them having to go through the Ministry of Higher Education (MOHE) system via its student Management and Admission Division. Applications for undergraduate studies in USM can be made online through the website


Major Courses

Foundation courses are introductory courses or courses that build the foundation in a specific programme of study and as a result form the pre-requisite courses that are compulsory for all students of the programme. These courses are at the 100 and 200 levels that have been determined by the same programme of study or another programme of study that is related. These courses are common to all students of the programme of study.

Core Courses

There are two types of core courses in the Bachelor of Management programme. The first type is the common core courses and they are compulsory for all students. The second type is the major core courses that are compulsory for students who specialise in a particular field of specialisation.

Elective Courses

Elective courses are those that enhance or support a particular specialisation or major in a programme of study. These are courses at the 300 level for specific fields of specialisation only.

Minor Courses

Minor courses are a package of courses in one area of specialisation or a package of courses reserved for and offered to students of another programme of study. Students of the School of Management are encouraged to take minor programmes from the following fields: Economics, TV and Film Production, Journalism, Computer Science, Translation, English and Islamic Studies.


  • Business Analytics
  • Finance
  • Islamic Finance
  • International Business
  • Marketing
  • Operations Management
  • Strategy and Organisational Management


  • Financial Sector
  • Banking Sector
  • Security Finance Industry
  • Sales & Marketing Sector
  • Advertising
  • Human Resource
  • Operations Management
  • Transport Sector
  • Electronics Industry
  • Hotel & Tourism Sector
  • Insurance
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School of Management
Universiti Sains Malaysia,11800 USM, Penang, Malaysia.
Tel : +604-653 3984/3985/2520/3370
Fax :+04-657 7448 | Email: