Dr. Azizah Omar

Azizah Omar May2020


Position: Professor

Academic Qualifications:

PhD(Monash University, Australia) - 2006,
MBA(USM, Malaysia) - 2000,
B. Health Sciences. (Curtin University, Australia) - 1996


Room: 220
Phone: (+604)653 3952
Fax: (+604)657 7448
Email: aziemar@usm.my


AZIZAH OMAR, Ph.D. is presently a Professor specialising in marketing and wellness management at School of Management, Universiti Sains Malaysia (USM). She has been teaching and supervising undergraduate and postgraduate (MBA, MA, PhD and DBA) students especially in the area of consumer behavior, service quality, green marketing and web-based marketing. She has published her works in various international journals such as South African Journal of Clinical Nutrition; Journal of Telemedicine and Telecare; and Journal of Marketing Development & Competitiveness. She obtained her doctoral of philosophy from Monash University, Melbourne, Australia (2006); Master of Business Administration, Universiti Sains Malaysia (2000), and Bachelor of Health Sciences from Curtin University, Perth, Australia (1996).


Research Area:

Web-Based Marketing, Service Marketing, Tele-Health, Wellness Management, Social Marketing

Research Project:

On-going Research:

Completed Research:

  1. USM-Motorola International Research Grant, Motorola Malaysia, Azizah Omar  (Project Leader), Shankar Chelliah, Daisy Kee Mui Hung, Azura Abdullah Effendi, & Wong Wai Peng, August 2010/ 3 years.
  2. Motorola Lifestyles- Wellness Management for Healthy Minds in Healthy Body, USM-Motorola International Research Grant, Motorola Malaysia, Azizah Omar (Principal investigator), Tang Keow Ngang, Jamilah Ahmad, Low Heng Chin, & Hasnah Hassan, August 2010/3 years.
  3. Consultant for Research Project: Kajian Penglibatan Keperluan Program-program belia di Negeri Pulau Pinang, Penang State, Shahizan Hassan (Principal consultant), 2010/2011 (12 months).
  4. Consultant for Research Project: Impact of Human Development Program on poverty, Ministry of Rural Development (Projek Kajian Impak Program Pembangunan Minda Insan, PPMI) SPKR, Kementerian Kemajuan Luar Bandar dan Wilayah (KKLW), Putrajaya, Shahizan Hassan (Principal consultant), 2009/12 bulan  
  5. Kajian Penilaian Penswastaan Pembekalan Farmaseutikal oleh Pharmaniaga Logistics Sdn Bhd, USAINS, Daing Nasir Ibrahim, Azizah Omar, Nabsiah Wahid, Siti Nabiha Abdul Khalid, 1 Jun – 30 November 2006/6 months       
  6. Contract Service as Program Provider for Graduate Training Intrepeneurship Program, Graduate Intreprenurship Scheme, Institut Keusahawanan Negara (INSKEN), Kementerian Perdagangan Antarabangsa dan Industri (MITI) and School of Management (USM, Azizah Omar (Project Leader), Abdul Hadi Zulkafli, Hazril Izwar Ibrahim, Siti Rohaida Mohamed Zainal and Haslindar Ibrahim, 22 series of program.
  7. Pegawai Skuadron (KPS), Sekolah Ikhtisas Tentera Udara, RMAF, 2010.
  8. Contract Service as Trainer for Leadership Readiness Programme for Telekom Malaysia Berhad Delivered by International Professional Managers Associations, UK, IPMA Malaysia Sdn. Bhd, Kuala Lumpur  , Azizah Omar, August 2009/6 days.               
  9. Course Coordinator, ATW241 Principles Marketing, Program Ijazah Luaran: Kolej Teknologi Pulau, Pulau Pinang, Semester 1, Academic Session 2009/2010,.
  10. Course Coordinator: ATW241/3 Principles Marketing, Program Ijazah Luaran, Kolej Pengurusan Astin, Semester 2, Academic Session 2008/2009,
  11. Course Coordinator: ATW241/3 Principles Marketing, Program Ijazah Luaran, Kolej Damansara Utama (KDU),  Semester 2, Academic Session 2008/2009.
  12. Course Coordinator, ATW241 Principles Marketing, Program Ijazah Luaran: Kolej Teknologi Pulau, Pulau Pinang, Semester 2, Academic Session 2007/2008.
  13. Course Coordinator, ATW241 Prinsip Pemasaran, Program Ijazah Luaran: Kolej Pengurusan ASTIN, Pulau Pinang, Semester 2, Academic Session 2007/2008, Disember 2007.
  14. Committee Advisor, Program Diploma Pengurusan Kolej Pengurusan ASTIN, Semester 1, Academic Session 2007/2008
  15. Course Coordinator, AKP201 Marketing, Semester 2, Academic Session 2006/2007.    


Selected Publications in Journals:

  1. Azizah Omar, T. Ramayah, Lim Bee Lin, Osman Mohamad, & Malliga Marimuthu (2011). Determining Factors for the Usage of Web-based Marketing Applications among Small Medium  Enterprises (SMEs) in Malaysia. Journal of Marketing Development and Competitiveness. 5(2). (ISSN No: 2155-2843) (In Print)
  2. Jasmine Yeap Ai Leen, T. Ramayah, & Azizah Omar (2010). The Impact of Website Personality on Consumers’ Initial Trust towards Online Retailing Websites. World Academy of Science, Engineering and Technology, 66, pp. 1172-1177 (ISSN: 2070-3724)
  3. Norzieriani Ahmad, Azizah Omar , & T. Ramayah (2010). Consumer lifestyles and online shopping continuance intention. Business Strategy Series, 11(4), pp. 227-243
  4. Ramayah Thurasamy, Osman Mohamad, Azizah Omar, & Malliga Marimuthu (2009). Technology Adoption among Small and Medium Enterprises (SME’s): A Research Agenda, World Academy of Science, Engineering and Technology, 53, pp. 943-946     
  5. Mazni S, Noorliza K, & Azizah O (2008). Why Integrated OSH Practices Makes Good Economic Sense? Journal of Occupational Safety and Health, 5(1), pp. 31-41    
  6. T. Ramayah, Oh Sook May, & Azizah Omar (2008), Behavioral determinants of online banking adoption: Some evidence from multicultural society, i-manager’s Journal on Management, 2(3)     
  7. Neoh Chee Yeong, Osman Mohamad, T. Ramayah & Azizah Omar (2007), Purchase preference of selected Malaysian motorcycle buyers: the discrimination role of perception of country of origin of brand and ethnocentrism, Asian Academy of Management Journal, 12(1), pp. 1-22    
  8. Omar A, Wahlqvist ML, Kouris-Blazos A & Vicziany AM (2004). Wellness management through web-based program, Journal of Telemedicine and Telecare, 11(1), pp. 8-11     
  9. Omar A, Wahlqvist ML, Kaouris-Blazos A & Savige GS (2002), A Wellness Online Program (WOLP) between Australia and Malaysia, South African Journal of Clinical Nutrition, 15(2), pp.

Selected Publications in Books and Book Chapters:

  1. Fardzah Sulaiman, T. Ramayah, & Azizah Omar (2010), ‘ICT Security Policy of Higher Education Institution in Malaysia’, Chapter in a Handbook of Research on Information Communication Technology: Trends, Issues and Advancements, Delta State University, Abraka, Nigeria, 1, pp. 354-372 [ISBN No: 978-1-61520-848-7]         
  2. Azizah Omar (2009), ‘Pitfalls and successes of a web-based wellness program’, Chapter in a Handbook of Research on Distributed Medical Informatics and E-health, Medical Information Science Reference, United State of America, pp. 137-151 [ISBN 978-1-60566-002-8]     
  3. Norhisham Mohamad, Muhamad Jantan, Azizah Omar, Osman Mohamad, Abdul Ghani Ganesan Abdullah & Norpisah Mat Isa (2008), ‘Internationalisation and international linkages: the State of Malaysian higher education institutions’, Chapter in a  book of Enhancing the quality of higher education through research: Shaping future policy, The Ministry of Higher Education (MoHE), Putrajaya, pp. 160-192.     






  1. Excellent Performance of the Year Award 2010, Universiti Sains Malaysia.      
  2. Excellent Performance of the Year Award 2008, Universiti Sains Malaysia.      
  3. Arts Postgraduate Publications Award, 2005, Junior Honorary Research Associate, Monash University, Australia


  1. Committee member, 2008 - Present, Marketing in Asia Group (MAG Scholar).
  2. Member, 2011, Asian Academy of Management (AAM)
  3. Member, 2011, Institute of Marketing Malaysia (IMM)


  • Hits: 18958

01  01  01  01  01  01  01

School of Management
Universiti Sains Malaysia,11800 USM, Penang, Malaysia.
Tel : +604-653 3984/3985/2520/3370
Fax :+04-657 7448 | Email: som@usm.my