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Dr. Azura Abdullah Effendi

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Dr Azura Abdullah Effendi

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Position: Senior Lecturer

Academic Qualifications:

DBA (USM, Malaysia),
MBA (UiTM, Malaysia),
B.Sc. (Arizona State University)

Contacts:

Room: 120
Phone: (+604) 653 3343
Fax: (+604) 657 7448
Email: azura_e@usm.my

Biodata:

AZURA ABDULLAH EFFENDI is a Senior Lecturer at Universiti Sains Malaysia. She teaches both undergraduate and postgraduate students Management and Organizational Behavior courses. She researches on Emotional Intelligence, Leadership, and various work values. She also supervises Master's and Doctoral candidates in these fields. Dr. Azura serves as a consultant for USM and the industry and external examiner to several universities. Member of the Malaysian Institute of Management (MIM), Malaysian Institute of Human Resource Management (MIHRM), and Asian Academy of Management (AAM). She has co-written books on Organizational Behaviour. She serves as a regular reviewer for World Applied Science Journal, Asian Academy of Management Journal, Universiti Tun Hussein Onn Malaysia Publishing Office, Asian Academy of Management Conference, and International Conference on Customer Service and Systems Management.

Her works are published in the American Journal of Economics and Business Administration (AJEBA), Journal of Global Business and Economic (JOGBE), Journal of Asia Entrepreneurship and Sustainability, and International Journal of Computer Applications (IJCA). An active speaker and trainer at the Institute of Postgraduate Studies, USM, and several federal government Ministries, Dr. Azura also frequently produces planned (teaching) modules for USM and other higher education institutions. Dr. Azura also has a passion for serving the community and has in the past couple of years organized several charitable events.

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Research Area:

Emotional Intelligence, Leadership and Work Values, Knowledge Sharing, Entrepreneurship and SMEs, Organizational Behavior

Research Project:

On-going Research:

  1. “Transformational leadership and organizational innovation,” USM-Motorola Project, Co-researcher, 1/7/2010-30/6/2011.
  2. Universiti Sains Malaysia Research University Team (RUT) Grant – Co-leader (Awaiting Approval, RM1,000,000) Greener pulp and paper from oil palm empty fruit bunches: Promoting CSR through use of greener products.

Completed Research:

  1.  “A study of top small and medium enterprises (SMEs) in Malaysia: Key success factors (KSF) vs Government support programs (GSP),” Universiti Sains Malaysia (Research University) Grant, Co-researcher, 18/2/2008-15/7/2009.
  2. “Towards an indigenous leadership model in Malaysia: The development of an EI measure and investigation of its utility in the leadership behavior-organizational effectiveness relationship,” Fundamental Research Grant Scheme, Ministry of Higher Education, Principal Investigator, 15/10/2007-15/4/2011.
  3. “Preliminary assessment of emotional intelligence (EI) as a potential area of research,” Incentive Grant, Universiti Sains Malaysia, Individual, 10/7/2006-9/7/2007.
  4. Ministry of Higher Education Fundamental Research Grant Scheme (FRGS) – Principal Investigator (15/10/2007-15/4/2011, RM30,000) Towards an indigenous leadership model in Malaysia: The development of an EI measure and investigation of its utility in the leadership behavior-organizational effectiveness relationship.
  5. Universiti Sains Malaysia Research University (RU) Grant – Co-researcher (18/2/2008-15/7/2009, RM27,233) A study of top small and medium enterprises (SMEs) in Malaysia: Key success factors (KSF) vs Government support programs (GSP).
  6. Universiti Sains Malaysia Incentive Grant – Principal Investigator (10/7/2006-9/7/2007, RM1,000) Preliminary assessment of emotional intelligence (EI) as a potential area of research.
  7. Universiti Sains Malaysia–Motorola Research Project – Principal Investigator (1/7/2010-30/6/2011, RM10,000) Going lean: The need for emotional intelligence (EI) and perceived organizational justice in transformation.
  8. Universiti Sains Malaysia–Motorola  Research Project – Co-researcher (1/7/2010-30/6/2011, RM10,000) Transformational leadership and organizational innovation.

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Selected Publications in Journals:

  1. Shiva Jahani, Azura Abdullah Effendi, & T. Ramayah (2013). Reward System and Knowledge Sharing Behavior among Iranian Academics: Preliminary Survey Findings. International Journal of Business and Innovation (IJBI), 1(1)37-51.
  2. Shiva Jahani, Azura Abdullah Effendi, & T. Ramayah (2011). The Effects of Socio-Technical Enablers on Knowledge Sharing in Institutions of Higher Learning: A Proposed Model. International Journal of Computer Applications (IJCA), IBC(1)31-36. (SCOPUS).
  3. Shiva Jahani, T. Ramayah, & Azura Abdullah Effendi (2011). Is Reward System and Leadership Important in Knowledge Sharing Among Academics? American Journal of Economics and Business Administration (AJEBA), 3(1)87-94. (PROQUEST). ISSN 1945-5488.
  4. Hung, D.K.M., Effendi, A.A., Talib, L.S.A., & Rani, N.A.B.A. (2010). A Preliminary Study of Top SMES in Malaysia: Key Success Factors vs Government Support Programs, Journal of Asia Entrepreneurship and Sustainability, 6(1)111-121. (PROQUEST).
  5. Daisy, K. M. H., Azura, A. E, Lilis Surienty, & Noor Afiza, A. R. (2010). A Preliminary Study of Top SMEs in Malaysia: Key Success Factors vs Government Support Programs, Journal of Global Business and Economic (JOGBE), 2(1). (EBSCO). ISSN: 977-2180-3625


Selected Publications in Books and Book Chapters:

  1. Zainal Ariffin Ahmad, Lilis Surienty, Azura Abdullah Effendi, Junaimah Jauhar, & Siti Rohaida (2012). Understanding organizational behavior. 2nd edition. Kuala Lumpur, Malaysia: Oxford University Press – Yet to be released.
  2. Zainal Ariffin Ahmad, Lilis Surienty, Azura Abdullah Effendi, Junaimah Jauhar, Siti Rohaida, & Tanuja Sharma (2009). Understanding organizational behavior. Kuala Lumpur, Malaysia: Oxford University Press (ISBN: 9789834505011).
  3. Effendi, Azura A. & Kee, Daisy M. H. (2012). Emotional Intelligence in Motorola in USM Corporate Conscious Circle.
  4. Kee, Daisy M. H. & Effendi, Azura A. (2012). Motorola: Leadership & Innovation in USM Corporate Conscious Circle.
  5. Foreword to Enhancing Leadership Style through Emotional Intelligence and Trust: A Current Trend by Noorlaila Yunus (Penerbit UiTM, Forthcoming).

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Collaboration:

  1. Astin College of Management, Selangor, Malaysia
  2. Island College of Technology, Penang, Malaysia
  3. Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia
  4. KDU University College, Penang, Malaysia
  5. MARA Professional College, Bandar Penawar, Johor, Malaysia
  6. HUET Designs Sdn. Bhd. (2013-current)
  7. Studio 51 Sdn. Bhd. (2008-current)
  8. FIFTYone Training and Consultancy Sdn. Bhd. (2011-2013)
  9. Motorola Technology Sdn. Bhd. (2010-2011)
  10. MARA Professional College, Bandar Penawar, Malaysia (2008)
  11. Sultan Ahmad Shah Training Institute (ILSAS), Universiti Tenaga Nasional, Selangor, Malaysia (2004)
  12. Institute of Postgraduate Studies, Universiti Sains Malaysia, Penang, Malaysia (2004)
  13. Harvik Rubber Industries Sdn. Bhd. (2003)

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Others:

Awards:

  1. Sijil Kecemerlangan Libatsama Komuniti Universiti Sains Malaysia 2012

Memberships:

  1. Asian Academy of Management (AAM) Member, 1/1/2010 – current
  2. Malaysian Institute of Human Resource Management (MIHRM) Member, 12/7/2012 – current
  3. Malaysian Institute of Management (MIM) Member, 26/8/2009 – current

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School of Management
Universiti Sains Malaysia,11800 USM, Penang, Malaysia.
Tel : +604-653 3984/3985/2520/3370
Fax :+04-657 7448 | Email: som@usm.my