Dr. Nor Hasliza Md. Saad

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NORHASLIZA PICTURE

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Position: Lecturer

Academic Qualifications:

Doctor of Philosophy In Computer Science, University Teknologi Malaysia (Malaysia),
Masters of Science in Information Technology , Universiti Sains Malaysia (Malaysia),
Bachelor of Business Administration,Temple University, Philadelphia, USA

Contacts:

Room: B-L27-229
Phone: (+604) 653 5920
Fax: (+604) 657 7448
Email: norhasliza@usm.my

Biodata:

Nor Hasliza Md. Saad is a senior lecturer in the Business Analytics and Operations Management Sections of the School of Management (SOM) at the Universiti Sains Malaysia (USM), Malaysia. She received her BA in Computer Information Systems from Temple University, USA and her MSc in Information Technology from Universiti Sains Malaysia, Malaysia. She received her PhD in Computer Science from Universiti Teknologi Malaysia, Malaysia. Her research areas include e-commerce, information systems, natural language processing (NLP), machine learning, data analytics, text mining, social network analytics, sentiment, and topic modeling. I have worked on various research projects in data analytics, mining opinions from social media and websites, data mining and topic modeling. Prior to her teaching and research experience, she was a Strategic Engagement, Quality and Alumni (SEQUAL) Manager in SOM, developing strategic plans to support alums and stakeholder engagement including monitoring and maintaining the school's website and social media presence. She is a qualified digital entrepreneurship Training of Trainer (TOT) by the Malaysia Digital Economy Corporation and a Professional Trainer certified or accredited by HRD Corp. SEQUAL Managers often oversee public relations efforts, including media relations, press releases, and promotional activities to enhance the SOM's visibility and reputation both locally and globally through strategic social media and marketing strategies. She has published 30+ articles in refereed international journals, chapters in books and conference proceedings. These accolades validate her dedication to seeking knowledge and bolster her enthusiasm for continuing to make meaningful contributions to the academic community and beyond.

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Research Area:

Knowledge Management Systems, Information Systems, Qualitative and Interpretive Research, business analytics, natural language processing (NLP), machine learning, data analytics, text mining, social network analytics, sentiment, and topic modeling.

Publications

· Md Saad, Nor Hasliza, Chin Wei San, and Zulnaidi Yaacob. "Twitter Sentiment Analysis of the Low-Cost Airline Services After COVID-19 Outbreak: The Case of AirAsia." Business Systems Research: International Journal of the Society for Advancing Innovation and Research in Economy 14.2 (2023): 1-23.

· Nor Hasliza Md Saad, Farn Mei Nie & Zulnaidi Yaacob (2023) Exploring sentiment analysis of online food delivery services post COVID-19 pandemic: grabfood and foodpanda, Journal of Foodservice Business Research, DOI: 10.1080/15378020.2023.2294406.

· Fu J., Nor Hasliza Binti Md Saad, 2023, Cross Border E-Commerce Uses Blockchain Technology to Solve Payment Risks, in (International Journal On Recent And Innovation Trends In Computing And Communication), 11,, (Impact Factor: , DOI:10.17762/ijritcc.v11i3s.6182).

· Nor Hasliza Md Saad, Lee Pei Sin, Zulnaidi Yaacob (2023), An Exploratory of Sentiment Analysis on e-Commerce Business Platform: Shopee Malaysia, Jurnal Komunikasi: Malaysian Journal of Communication, 39(4), 63-82

· Nor Hasliza Binti Md Saad, Zulnaidi Bin Yaacob, Zhu Kun, Alya Syahirah Binti Zainul Abidin, Muhamad Mu'az Bin Mohd Ali, (2023). Twitter Sentiment Analysis On Meta: A Lexicon-Based Analysis Using Rapidminer, International Journal On Recent And Innovation Trends In Computing And Communication, 11 (6), 259 - 270

· Zulnaidi, Yaacob , Nor Hasliza, Md Saad*, 2022, Exploring Malaysians' Financial Well-Being in the Wake of the Covid-19 Pandemic’s First Movement Control Order, Global Business and Management Research: An International Journal, 14/3s:, 1471-1485.

· Nor Hasliza, Md Saad , Zulnaidi, Y, 2022, Exploring Sentiment Analysis on E-Commerce Business: Lazada and Shopee, TEM JOURNAL - Technology, Education, Management, Informatics, 11, 1508-1519.

· Nor Hasliza, Md Saad, 2022, Data Analytics And Global Logistics Performance: An Exploratory Study

of Informatization In The Logistics Sector, LogForum: Scientific Journal of Logistics, 18/2, 137-160.

· Nor Hasliza Md Saad , Zulnaidi, Y, 2022, Marketing and Smart Technologies, Proceedings of ICMarkTech 2021, Vol 2, in (Malaysian Government Digital Transformation Stimulus Accelerate the Growth of SMEs in E-commerce Ecosystems: The Recovery Phase of the Post Covid-19, Pandemic in

202), Springer, 673-683.

· Kesmat Abdelaziz , Nor Hasliza Md Saad, 2022, Marketing and Smart Technologies, in (Social Media Co-creation Strategy for SMEs: Key Stakeholders Perspectives in Egypt Fashion Industry), Springer , 415-429

· Nor Hasliza, Md Saad , Teh Sin Yin, 2022, How Facebook Post Content Affect Online Engagement in Fashion Industry– A Comparison of FashionValet and Zalora, Global Business and Management Research: An International Journal, 14/3s:, 238-255

· Nor Hasliza Binti Md Saad, 2019, Exploring Facebook Marketin Strategy In Healthcare Retailer,, Proceeding presented at the 13th AAM International Conference 2019 8th – 10th Oct 2019, Universiti Sains Malaysia.

· Md Saad, Nor Hasliza & Alias, Rose Alinda, 2018, Transforming academic Programs in Malaysian Higher Education For Thriving in Fourth Industrial Revolution,, The Fourth International Conference on Education, 5-7 April 2018, Bangkok, Thailand.,

· Md Saad, Nor Hasliza, 2018, How does Asia Online Fashion Business Use Facebook Marketing Strategy? A Case Study of FashionValet,, The 15th conference of the Italian Chapter of AIS (Association for Information Systems, University of Pavia, Italy,

· Nor Hasliza, Md Saad & Nik Mohd Asrul Syaaban, Mohd Kamil Wahab,(2017). Case Study of Lazada (Malaysia): Facebook, International Conference on Social Media Marketing (ICSMM) 21-22 August 2017, University of Twente, Enschede, Netherlands.

· Nor Hasliza, Md Saad (2017) Challenges in the initial stage of Institutional Repository implementation: A study of Malaysia Public Universities. 6th International Conference on Libraries (ICOL) 2-August 2017.

Research Project:

On-going grants.

Bounce-Back From Pandemic: Appraising Blockchain Technology Diffusion Malaysian Food Supply Chain, Fundamental Research Grant Scheme (FRGS),RM 90,200.00, 07/09/2021 - 06/03/2025 (Principle Researcher)

Data-Driven Guidelines For R&D Fund Allocation: Optimizing TRLl And Research Field-Based Strategies, External Agency,
Ministry of Economy, RM176,600.00 10/01/2024 - 10/07/2024, (Co-researcher)

Completed grants.

Developing Future-Ready Business ModelInnovation for Malaysian SMEs in Industry 4.0: Transcending Digital Disruption for Sustainable SMEs Competitiveness, FUNDAMENTAL RESEARCH GRANT SCHEME (FRGS), RM 63,000.00, 01/01/2019 - 31/12/2020.

Formulation of integrated measurement framework of microfinance institutions, FUNDAMENTAL RESEARCH GRANT SCHEME (FRGS), RM78,200.00, 02/11/2015 - 01/11/2017.

Institutional Repository in Malaysian Higher Education Institutions: The New University Challenge in Managing Institutional Knowledge, SHORT TERM - ACADEMIC STAFF, RM 25,000.00,15/03/2014 - 14/03/2016.

Accounting And Digitalization For Advanced Business (Adab) At Ppdkteluk Bahang Pulau Pinang, Community Engagement ProjecT, RM 10,000.00,09/05/2022 - 08/04/2023.

Entrepreneur Orientation As A Predictor Of Non-Financial And Financialperformance Of Sme, Research University (Individual), RM 79,710.00, 01/01/2019 -31/12/2020,

Developing a green efficiency measurement framework to drive carbon emissions reduction in the commercial airline industry, BRIDGING (KHAS) GRANT, RM 16,000.00, 15/10/2018 -14/10/2019.

Massive Open Online Courses (MOOCs) Impact on Distance Education: DisruptiveInnovation in Distance Education, RESEARCH UNIVERSITY (INDIVIDUAL), RM 100,000.00,01/07/2018 - 30/06/2021,

Repositioning Malay Heritage Tourism In The Inner City Of George Town, Pulau Pinang, GLOBAL CHALLENGE INITIATIVE (GCI)GRANT, RM 900,000.00, 01/12/2017 - 30/11/2020.

Dynamics of Productivity Change in the Malaysian Airport Industry: An Inter-Country Comparison Using Malmquist Productivity Framework, SHORT TERM - ACADEMIC STAFF, RM 33,531.37, 01/03/2015 - 28/02/2017.

KeberkesananProgram TUKAR Terhadap Daya Saing Kedai Runcit, SHORT TERM - ACADEMIC STAFF, RM25,251.80, 15/09/2014 - 14/09/2016.

Performance Measurement of Water Supply Utilities in Malaysia, Short Term - Academic Staff, RM 26,377.40, 01/04/2013 -31/03/2015.

Tourism Planning, Research university (Cluster), RM 893,957.48, 01/06/2011 - 31/05/2016,

Selected Publications in Journals:

Rose Alinda Alias & Nor Hasliza Md Saad (2004), A Multiple Perspective Review on Knowledge Management Literature, Journal of Advancing Information and Management Studies. 1 (1), pp.17-32, 2004
Nor Hasliza Md Saad (2003), Unpublished PhD thesis, “An Integrated Approach of Contextualist Analysis, Multiple Perspectives and Soft Systems Methodology For Knowledge Management Systems Initiatives in Malaysian Universities. Universiti Teknologi Malaysia.

Selected Publications in Books and Book Chapters:

Proceeding

Rose Alinda Alias & Nor Hasliza Md Saad, A Multiple Perspective Review on Knowledge Management Literature, Proceeding in Knowledge Management International Conference (KMICe) 14-15 Feb 2004, Penang, Malaysia. (one of the best papers)
Nor Hasliza Md Saad, Rose Alinda & Azizah A. Rahman, “Differentiating KMS Strategy from Business Strategy, KM strategy and IS/IT Strategy”, Proceeding in International Conference on Knowledge Management (ICKM), 7-9 July 2005, Putra World Trade Center, Kuala Lumpur, Malaysia.
Nor Hasliza Md Saad, Rose Alinda & Azizah A. Rahman, Mixing Qualitative and Quantitative Methods in Formulating KMSS within the Context of Malaysian Public Institution of Higher Education, Proceeding in Postgraduate Annual Research Seminar 2006, FSKTM, UTM, Johor Malaysia.
Nor Hasliza Md Saad, Rose Alinda & Azizah A. Rahman, Using Soft System Methodology for Analyzing Data in Formulating Knowledge Management System (KMS) Strategy within the Context of Malaysian Public Institution of Higher Education”. Proceeding in Postgraduate Annual Research Seminar 2006, FSKTM, UTM, Johor, Malaysia.
Nor Hasliza Md Saad, Rose Alinda & Azizah A. Rahman, Using Soft Systems Methodology (SSM) in Formulating Knowledge Management Systems (KMS) Strategy for Malaysian Public Institutions of Higher Education, Proceeding In 5th International Conference on ICT and Higher Education, 26 - 29 June, 2006, Waseda University, Tokyo, Japan.
Nor Hasliza Md Saad, Rose Alinda & Azizah A. Rahman, The Contextualist Approach of Understanding Knowledge Management System Initiatives in Higher Education: Case Studies of Malaysian Public Universities, 11th European Conference on Knowledge Management, 2-3 September, 2010, Universidade Lusíada de Vila Nova de Famalicão, Famalicão, Portugal.

Consultation:

CREATIVE DIGITAL MARKETING AND E-COMMERCE STRATEGIES FOR SMES: AN EXPERIENTIAL-BASED LEARNING, Penang International Halal Hub and PERDASAMA, 03/01/2019 - 07/07/2021

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