Dr Rosmelisa Yusof



Position: Senior Lecturer

Academic Qualifications:

PhD. Universiti Putra Malaysia (Management)
MBA, Universiti Sains Malaysia (International Business)
B.Sc. Law (Honors), IIUM


Phone: (+604) 653 3880
Fax: (+604) 657 7448
Email: rosmelisa@usm.my


Rosmelisa Yusof, PhD, is a lecturer at School of Management, Universiti Sains Malaysia. She received her PhD from Universiti Putra Malaysia. Her PhD concentrated on innovative behavior among SMEs’ employees. Prior joining USM, she has worked as a tutor at UITM and private college. Her research interest is in the field of behavioral studies, innovation, SMEs and entrepreneurship.

Research Area:

 Organizational Behavior, Innovative Behavior, SMEs, Entrepreneurship, Innovation

Research Project:

On-going Research:

Research Grant

Completed Research:



Selected Publications in Journals:

  1. Rosmelisa Yusof, Ng Siew Imm, Azmawani Abd Rahman and Ho Jo Ann (2017). The importance of innovative behavior in Malaysian Small and Medium Enterprises (SMEs) employees’ job satisfaction, The International Journal of Business and Management, 5 (6), 128-131.

Competitive Conference Proceedings:

  1. Cultivating Innovative Behavior among Employees: Role of Individual, Peers, Supervisors and Organization. Presented at International Conference on Business and Information (BAI 2013), 7-9 July, 2013, Bali, Indonesia.
  2. Sustaining the SMEs Employees Innovative Behavior from the View of Social and Organizational Support. Presented at The 6th International Borneo Business Conference 2014, 20th-21st August, 2014, Kuching, Sarawak.
  3. Importance of attitude in enhancing SME employees’ intention to engage in innovative behavior. Presented at Doctoral Colloquium and Joint Conference of Faculty of Economics and Business Universitas Padjajaran and School of Management Universiti Sains Malaysia, 8-9th December 2017, Bandung, Indonesia.

Selected Publications in Books and Book Chapters:





Best Paper Award




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School of Management
Universiti Sains Malaysia,11800 USM, Penang, Malaysia.
Tel : +604-653 3984/3985/2520/3370
Fax :+04-657 7448 | Email: som@usm.my