Dr. Azura Abdullah Effendi

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Position: Senior Lecturer

Academic Qualifications:

DBA (USM, Malaysia),
MBA (UiTM, Malaysia),
B.Sc. (Arizona State University)

Contacts:

Room: 120
Phone: (+604) 653 3343
Fax: (+604) 657 7448
Email: azura_e@usm.my

Biodata:

AZURA ABDULLAH EFFENDI is a Senior Lecturer at Universiti Sains Malaysia. She teaches both undergraduate and postgraduate students Management and Organizational Behavior courses. She researches on Emotional Intelligence, Leadership, and various work values. She also supervises Master's and Doctoral candidates in these fields. Dr. Azura serves as a consultant for USM and the industry and external examiner to several universities. Member of the Malaysian Institute of Management (MIM), Malaysian Institute of Human Resource Management (MIHRM), and Asian Academy of Management (AAM). She has co-written books on Organizational Behaviour. She serves as a regular reviewer for World Applied Science Journal, Asian Academy of Management Journal, Universiti Tun Hussein Onn Malaysia Publishing Office, Asian Academy of Management Conference, and International Conference on Customer Service and Systems Management.

Her works are published in the American Journal of Economics and Business Administration (AJEBA), Journal of Global Business and Economic (JOGBE), Journal of Asia Entrepreneurship and Sustainability, and International Journal of Computer Applications (IJCA). An active speaker and trainer at the Institute of Postgraduate Studies, USM, and several federal government Ministries, Dr. Azura also frequently produces planned (teaching) modules for USM and other higher education institutions. Dr. Azura also has a passion for serving the community and has in the past couple of years organized several charitable events.

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Research Area:

Emotional Intelligence, Leadership and Work Values, Knowledge Sharing, Entrepreneurship and SMEs, Organizational Behavior

Research Project:

On-going Research:

Completed Research:

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Selected Publications in Journals:

1. Shiva Jahani, Azura Abdullah Effendi, & T. Ramayah (2013). Reward System and Knowledge Sharing Behavior among Iranian Academics: Preliminary Survey Findings. International Journal of Business and Innovation (IJBI), 1(1)37-51.
2. Shiva Jahani, Azura Abdullah Effendi, & T. Ramayah (2011). The Effects of Socio-Technical Enablers on Knowledge Sharing in Institutions of Higher Learning: A Proposed Model. International Journal of Computer Applications (IJCA), IBC(1)31-36. (SCOPUS).
3. Shiva Jahani, T. Ramayah, & Azura Abdullah Effendi (2011). Is Reward System and Leadership Important in Knowledge Sharing Among Academics? American Journal of Economics and Business Administration (AJEBA), 3(1)87-94. (PROQUEST). ISSN 1945-5488.
4. Hung, D.K.M., Effendi, A.A., Talib, L.S.A., & Rani, N.A.B.A. (2010). A Preliminary Study of Top SMES in Malaysia: Key Success Factors vs Government Support Programs, Journal of Asia Entrepreneurship and Sustainability, 6(1)111-121. (PROQUEST).
5. Daisy, K. M. H., Azura, A. E, Lilis Surienty, & Noor Afiza, A. R. (2010). A Preliminary Study of Top SMEs in Malaysia: Key Success Factors vs Government Support Programs, Journal of Global Business and Economic (JOGBE), 2(1). (EBSCO). ISSN: 977-2180-3625

Selected Publications in Books and Book Chapters:

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Collaboration:

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Others:

Awards:

1. Sijil Kecemerlangan Libatsama Komuniti Universiti Sains Malaysia 2012

Memberships:

1. Asian Academy of Management (AAM) Member, 1/1/2010 – current
2. Malaysian Institute of Human Resource Management (MIHRM) Member, 12/7/2012 – current
3. Malaysian Institute of Management (MIM) Member, 26/8/2009 – current

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