Dr. Khairul Anuar Mohammad Shah

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Profile Dr Khairul Anuar bin Mohammad Shah

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Position: Senior Lecturer

Academic Qualifications:

Ph.D (UM, Malaysia),
MBA (UPM, Malaysia),
BBA (UiTM, Malaysia)

Contacts:

Room: 114
Phone: (+604) 653 2524
Fax: (+604) 657 7448
Email: khairulms@usm.my

Biodata:

KHAIRUL ANUAR BIN MOHAMMAD SHAH is a senior lecturer in the School of Management; Universiti Sains Malaysia specializes in International Business and International Marketing. He received an MBA degree in International Business and PhD in International Marketing. Prior to joining the university, he was an officer in Samsung Electronics Sdn. Bhd and Senior Officer in Mayban Finance Bhd. For the teaching experience, he has about 6 years in various subjects such as International Business, International Management, International Marketing, Principles of Management, Strategic Management and Consumer Behaviour. His PhD thesis concentrated on examining the attitudes of Malaysian consumers on the foreign made products. He is experienced in the use of statistical software such as SPSS and Analysis of Moment Structures (AMOS). His research interests include study on consumer ethnocentrism, attitudes of local consumers toward foreign made products, consumer animosity, patriotism among consumers, religiosity influenced in consumer behaviour and country of origin effects studies. He also received a number of best paper awards in international academic conference as well as published the articles in various journals.

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Research Area:

International Business, International Business Management, International Marketing, Consumer Behaviour, Management

Research Project:

On-going Research:

Completed Research:

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Selected Publications in Journals:

Khairul Anuar Mohammad Shah and Hasliza Abdul Halim (2011). The Influence of Demographic Profiles on Consumer Animosity, Consumer Ethnocentrism and Patriotism, International Journal of Current Research, Vol. 2, Issue 10, pp 200 – 208.
Khairul Anuar Mohammad Shah (2011). The Effect of Patriotism and Consumer Ethnocentrism on Consumer Attitudes, International Journal of Business and Technopreneurship, Vol 1, Issue 3, pp 449 – 465.
Khairul Anuar Mohammad Shah and Md Nor Othman (2010). The Effect of Patriotism and Consumer Ethnocentrism on Consumer Attitude, International Conference on Management, Hospitality & Tourism, and Accounting, 12 – 13 November, Bina Nusantara Universiti, Jakarta, Indonesia.
Khairul Anuar Mohammad Shah and Md Nor Othman (2008). Attitudes towards Foreign Made Products: Religiosity Influence in Consumer Behaviour, International Journal of Management Cases, Special Issue, Vol. 10, Issue 3, pp. 213 – 221.
Khairul Anuar Mohammad Shah and Md Nor Othman (2008). Negative Attitudes toward U.S. Products: Malaysian Muslim Consumers’ Perspective, The South East Asian Journal of Management, Vol. 11, No. 2, pp. 155 – 166.
Abdul Latif Salleh, Noor Akma Salleh, Raida Abu Bakar, Khairul Anuar Mohammad Shah, (2007). ICT Usage among the Academic Staff and Support Staff of Universiti Malaya, submitted to Unit Perancangan dan Pembangunan Strategic (UPPS), Universiti Malaya.
Khairul Anuar Mohammad Shah and Md Nor Othman (2008). The Effects of Demographic Variables on Consumer Animosity, Consumer Ethnocentrism and Patriotism, The 4th International Conference of the Global Academy of Business and Economic Research, 28 – 30 December, Bangkok, Thailand.
Khairul Anuar Mohammad Shah and Md Nor Othman (2008). Attitudes towards Foreign Made Products: Religiosity Influence in Consumer Behaviour, 5th International Conference for Consumer Behaviour and Retailing Research, 26 – 28 March, University of Nicosia, Cyprus.
Khairul Anuar Mohammad Shah and Md Nor Othman (2007). Negative Attitudes toward U.S. Products: Malaysian Muslim Consumers’ Perspective, The 2nd International Conference on Business and Management Research: Business Landscape Shifting in the Asia Pacific Regions, 15 – 16 August, Four Seasons Hotel, Jakarta, Indonesia.

Selected Publications in Books and Book Chapters:

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Collaboration:

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Others:

Awards:

Best Paper Award, The 4th International Conference on Global Academy of Business and Economic Research, 28 – 30 December 2008, Bangkok, Thailand.
Best Paper in Marketing of the 2nd International Conference on Business and Management Research: Business Landscape Shifting in the Asia Pacific Regions, 15 – 16 August 2007, Four Seasons Hotel, Jakarta, Indonesia.
Anugerah Dekan BBA (International Business) (UiTM) – March 1998, October 1998, April 1999.

Memberships:

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